Wedding Series

“The magic behind every outstanding performance is always found in the smallest of details.”

If you long to accomplish great and noble tasks, you first must learn to approach every task as though it were great and noble. Even the biggest project depends on the success of the smallest components.

Many people downplay small details, dismissing them as minutia-the “small stuff,” that we’re encouraged to ignore. But, in fact, our whole environment is simply an accumulation of tiny details.

Although we measure our lives in years, we live them in days, hours, minutes and seconds. Every action-every detail of our lives–has bottom-line repercussions, and it’s dangerous and derogatory to think of any of those details as trivial, unimportant or inconsequential.

Successful people, in many walks of life, understand the importance of detail:

· Crime scene investigators know that it’s often the smallest, most obscure detail that results in the arrest and prosecution of criminals.

· Athletes and coaches are all too aware that one minor misjudgment can swing momentum to their competitor and result in a loss rather than a win.

· Doctors and nurses understand that the slightest mistake or loss of focus can result in a tragic situation that carries massive liability.

· Business people carefully oversee the details of their products and services, knowing that one simple slip up can cause a series of events that negatively impacts the bottom line, brand integrity, and public perception.

· Engineers and architects know that the stability of the most gigantic structure depends on the integrity of its smallest element; a failed bolt or a misplaced pin can have huge consequences.

· Fireman, first aid responders, and other emergency personnel are trained to focus on details even as a tragedy unfolds, as every second can make the difference between life and death in an emergency situation.

· Amusement parks know that the safety and physical well-being of their guests-and the financial viability of the company-require consistent and meticulous attention to the minute mechanical details of rides and attractions.

· Computer programmers spend their careers tightly focused on detail, as one incorrect digit in a code of millions can create an operational nightmare for the end user.

· Automotive detailers make their living by restoring a car to showroom condition. This requires the removal of every last piece of lint, dirt, and grime, and the tool of their trade is the simple q-tip.

Ultimately, the key to quality in every aspect of our lives is doing little things correctly, all the time, every time, so that each action produces a quality result. When every detail is lovingly attended to, and each step in the process is given complete and careful attention, the end result inevitably will be of the highest quality.

Passion for your work, a pervasive commitment to quality, and relentless attention to details are essential markers of excellence. Quality work and an appreciation for the importance of details benefit not just the clients a business serves; these attitudes and habits also bring joy and peace of mind to the person who delivers the work. To know how to do something exceptionally well is to enjoy it.

The magic behind every outstanding performance, exceptional meal, fine piece of furniture, jewelry, or clothing is always found in the smallest of details. Those who enjoy the greatest success understand that it takes hundreds of small, seemingly insignificant details repeated perfectly day in and day out to create an unforgettably excellent experience.

The people who deliver superior results are not simply doing more of the same things everyone else does; they are doing better things. Very small differences, consistently practiced, produce superior results.

In business, it is the attention to the little things-the details-that create and build long-term customer loyalty.

From the training of employees and the quality of products and services, to the type of stationary used in correspondence and the music customers hear when placed on hold, a successful company knows that every detail counts. The thread count of a sheet, the font style for a product’s label, the lighting of a room, the welcoming smile, the floral display in the lobby, the polish and shine of a doorknob, are all small details that leave big impressions. In the successful organization, no detail is too small to escape close attention.

If you believe you are too busy to focus on details, or that attending to the ‘minutia’ of your business would make you less effective in delivering your services, I encourage you to re-examine your thinking.

Further, I can tell you this with confidence: No matter what business or personal activities you are engaged in, you will be continuously challenged by larger problems that could have been prevented if you had paid closer attention to the details at the beginning.

The details of your work affect your company’s ability to compete and prosper. A careless or cavalier approach to details is the kiss of death to progress. Those committed to excellence know that the real threat to success isn’t the Armageddon of some huge and horrible slip-up; it’s the much more insidious danger of being nibbled to death by the smallest of mistakes or oversights. No lapse of judgment, taste, or quality can be shrugged off by a true professional. Successful people know that everything counts.

It’s not that the devil is in the details, but that every detail contains a seed that can potentially make the difference between success and failure. Therefore, if the benefits of hard work are to be maximized attention to detail is a must.

Excellence in any endeavor is a production in which every little detail tells a story about one’s intention, commitment, and character. Pay attention to the small stuff. Consistent attention to details produces excellence-that’s why every detail counts!

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Next to doing the right thing, the most important thing is to let people know you are doing the right thing. – John D. Rockefeller

With over 15 years of experience as a financial adviser, I know how difficult it can be to market and expand your business. This article provides tips on marketing your Socially Responsible Investing (SRI) practice through effective seminar marketing. The primary focus is on getting prospects into the room. Later articles in this series will help you to develop the content and other logistics for an effective seminar.

Seminar Marketing sets the stage for professional success and can serve as your first exposure to the clientele you are trying to attract. To be most effective in expanding your business, I recommend conducting your own seminar. If you are not comfortable doing all the speaking yourself consider partnering with a professional in a related industry or a wholesaler who is comfortable in front of an audience who can do it with you. The goal of a seminar is to schedule an appointment with as many qualified prospects as possible while telling the public you practice SRI.

WHAT IS THE BEST WAY TO FILL THE ROOM?

Traditional ways of marketing a seminar can work well to get your name out, whether you are new to a community or a long-time member.

Radio advertisement: Local AM radio stations that focus on the financial market are the best approach for this type of media. Consider sponsoring an episode of a professional’s show in a related industry, or have your own commercial running between shows that are related to your field. I had my own radio show for over two years and this created significant credibility with my listeners. If your compliance department allows it, ask to be a guest speaker for a show or have your own.

Inserts in local newspaper: This can be done as a classified ad, or a brightly colored insert, similar to a flyer. Be specific about the audience you want to attract with your language. Relate to your target market so that when people see your ad they think, “That’s me!” Start the ad with a question so your prospect answers your question in their mind. Examples could include: “Are you retired or planning to retire soon?” “Are you ready to invest in alignment with your values?” “Do you want to make money AND make a difference?”

Be active in your community: Perhaps the best was to fill a seminar is to draw on your networking activities in the community. Be strategic about the clubs and organizations you join, with an eye toward meeting people that can be prospects, clients and referrals. Social events, recreational activities, and spiritual events can all be places where you will meet potential clients. Be ready with your business card or a flyer for your next seminar. Be sure to get as much contact information as possible and follow up shortly after meeting your new contact! This is a crucial step often skipped leading to a missed network opportunity.

Personal invitations: Don’t be afraid to invite people you know, especially the first time you do a seminar. Having familiar faces in the room can help you gain confidence in your ability to give a professional seminar. While your personal contacts may not be interested in your products, they now understand more of what you do and can refer you to friends and colleagues more easily.

Referrals: Some advisors are afraid to ask for referrals. Many others are great at asking but don’t have a system for converting them into an actual client. Clients tend to know people who share their values, so this is the best way to get qualified and hopefully enjoyable prospects to attend your seminar. Make this a social as well as educational event for your clients by inviting them to your seminar and recommending they bring some of their friends and colleagues.

* Be sure to ask the client for the referral’s name, address and phone number ahead of time so that you can send an invitation and also make a personal phone call. (Stay tuned for the upcoming system developed by Resources for Advisers that will teach in detail how to receive referrals and convert them easily to clients.)

Taking advantage of local web resources: Many communities have local websites for getting information out to members of the web community. This can be a quick way to get your name out and invite people to a seminar. I am on several social networks that are really helpful in disseminating my marketing materials.

TRY TEACHING!

Once you’ve had some experience presenting your seminar, try these methods to continue growing your prospects both locally and nationally:

Tele-classes: Contact related business to do tele-classes. These can be done with CPA firms, mortgage brokerage firms, and other related businesses. Doing a joint seminar with Mortgage Brokers, Estate Planning Attorneys and Accountants is a great win-win for both of you when you each invite your client list. Use a free service such as freeconferencing.com and send the phone number via email to invitees and leads. Make sure the tele-class is interactive and engage the audience. Leave plenty of time for questions. Many people like this concept because they can participate without having to leave their home or office and it leaves no carbon footprint!

Teaching classes: Teaching a course on SRI at a local community college, university, learning annex, or investment club can help you attract clients to your business. Contact your local educational resources to see about opportunities to teach in their adult education night/weekend courses. This can be a single class or can be a series depending on the extent of your content and the structure of the educational programs for your area.

Speaking for other peoples’ audiences: My favorite way to get my name out to the public is to be invited to speak for audiences that already have a scheduled event. You can ask to be an “expert” guest speaker at another professional’s seminar in a related industry. As an invited speaker at Rotary clubs, investment clubs, and other active-adult communities, you will gain immediate credibility with the audience.

“On call” Financial Planner: Be the “on call” financial planner for local businesses and offer your consulting services free of charge. Contact the Human Resources department of a local company and offer to conduct free seminars for their employees at their business location. Topics can include utilizing SRI within their 401K plans, 529 plans, IRAs and other investment accounts. Set up 15-20 minute appointment slots after the seminar to meet with each person to reallocate their retirement plan and set an appointment for a future date reviewing their whole portfolio, with their spouse present if possible.

Specialized markets–Mailers: The best way to target individuals based on your niche market is through mailers. Here are some examples of ways to attract the right people for your niche. If you specialize in IRA distributions focus on prospects over 59 and a half and mention IRA Distribution strategies in your mailer. Or, if you enjoy educating women on issues specific to women consider a list of women only and perhaps widows to narrow the niche even more. One way to include higher net worth recipients is to ask for the category of homeowners along with your other specifications. Narrowing by homeowner can eliminate some prospects that could be in your niche so consider what is important to you.

MAKING THE MOST OUT OF MAILERS!

Choosing the right type of mailers and smoothly and easily distributing them to the right prospects takes some advanced planning.

Distributing Mailers: Regardless of the mailer you chose, you will need a mail house to get them sent out. Build a relationship with a local mail house since repeat business usually leads to discounts. Local businesses can offer a full range of services including: providing mailing lists, creating a customized mailer, addressing, offering bulk postage and delivery to the post office. For smaller, more intimate seminars consider using real stamps instead of bulk postage and address the envelopes in ink. With any form of mailer always ask for discounts especially when placing large or repeat orders.

Compiling Mailing Lists: You may have a targeted mailing list from the contacts you have in your community. Some title companies will give them to you for free as an incentive to develop a networking relationship with the title officer. Otherwise, you may need to purchase a mailing list. The size and type of mailing list you choose directly affects your response rate and the qualified attendees you receive. Be sure to find a service that provides customizable mailing lists, including zip code selection, age targets, net worth targets, home ownership, etc. You can customize your mailing list based on a variety of demographic factors and target affluent zip codes in the surrounding area of your office location. A typical response rate is.5% – 2% if sent to completely cold prospects so be sure to send out enough mailers. Repetition lets the audience know that you are here to stay and increases these numbers. Of course, client referrals are substantially better prospects.

Invitations: Wedding-style invitations with an RSVP card are a professional, albeit more expensive, way to market. This is a very common approach among financial, real estate, mortgage and other professionals offering a seminar. You may want to take this concept and update it with your own touch to set yourself apart from the others. These do tend to get a higher response rate but they cost more too. I sprinkle these type of mailers occasionally for variety.

Postcards: Low-cost postcards can be designed and ordered online and shipped directly to your mailing list or sent to a local mail house. The postcards can be very stylish and professional but limit how much content you can include. These are great for reminders to your clients and hot prospects, such as referrals. Remember, your postcard does not have to be the smaller size. I often do half page postcards on nice cardstock. This is probably my favorite type of mailer because it is “naked mail”. Your prospect doesn’t have to open an envelope to see it.

Flyers: These can be folded and mailed without needing an envelope. This is a cost-effective approach, and allows a full page to market your seminar. Be sure to use a bright, pleasing color so it stands out in the mail and have extras for placement at other businesses. Choose professionals in a related industry (i.e. Estate Attorneys) and ask them to place these flyers in their lobbies or on their desk. It is especially important that tax preparers have plenty of flyers on their desk during tax time since clients often ask questions the tax preparer cannot legally answer.

Val-Paks, Penny Savers and other coupon mailers: This is usually cost-effective and can be done routinely if you plan to host seminars on a regular basis, but is less efficient at targeting a specialized market. We have a company that distributes high-end packets that are much classier than a Val-Pak and I recommend researching this option in your local area before choosing this option.

Bonus placement of any mailer: Whether you are marketing a seminar or simply getting your name out there for public recognition, placing flyers, postcards, business cards, etc… in the offices of related business can give you immediate credibility. Be sure to develop relationships with estate planning attorneys, CPA firms, real estate brokerages, and other professional service businesses in your area.

Article submitted by Jobie Summer and Resources for Advisors.

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Looking for some Cricut projects? Here are some Cricut ideas for you.

Now that you own your Cricut cutting machine, why don’t you start making great projects such as handmade greeting cards? Start selling them either at local craft shows, online, or at specialty shops in your area.

Now days everyone could use a little extra cash. Your first of many cricut projects will be to make an assortment of about 10 to 12 cards. Be creative, there are a ton of ideas you can think of. Included in this assortment you should have a couple of Birthday cards (make sure you make cards for women, men and also cards for children), make sure to include Thank You, Anniversary, Get Well and even a Sympathy card. Some more projects that you can make on your Cricut cutting machine would be to make blank inside note cards for any occasion. You can have some card ideas such as flowers that are layered on the cover with a rhinestone center, or maybe just the word hello decorated with some other shapes. You can package them up in sets of 4-6 cards. With your Cricut cutting machine making all kinds of projects are all at a touch of a button. All kinds of ideas will start flowing from your creative mind. You can even make decorated boxes to put your cards into.

Now you need to take your Cricut projects along with some of your ideas and take them around to a few shops (Florists, Bakery, Salons, and small Gift Shops) and talk to the owner. Have your pricing available for each shop owner. Make sure to personalize the price sheet with the name of the company that you are going to sell them at. You will come across looking like a very professional business person and not just a crafter trying to sell your card ideas. Some owners may even let you leave your cards in there shop on consignment and just take a percentage when you sell them. (I have done consignment in the past in at a local florist and also in an upscale nail salon and did great. What a better place to display your Cricut cards than in an atmosphere that is 95 percent women, who by the way are the best shoppers. Besides the cards that I sold in these shops, I also received special orders for Baby Showers and Birth Announcements) Just don’t forget to leave your business cards at these shops.

Customers may want to contact you personally for special orders. You can also sell online a great place online is called Shop Handmade, it’s great because it is free. Or you can also sell your Cricut projects at local craft shows. While creating your cards, don’t forget Christmas and other big holidays that people send cards such as Valentines Day, Easter, Mothers Day, Fathers Day!

Another of many projects you can make with your Cricut cutting machine is to create a Custom Baby Shower or Wedding Shower or even Wedding Invitation. There are so many ideas for these types of cards. There are a lot of Cricut cartridges that are made especially for these projects. In the Cricut Solution series there is a cartridges called Wedding for all the great wedding shapes you can think of and they also have Home Accent cartridge that has beautiful swirly shapes and flowers that you can also use for a wedding theme. If you decide to go the Baby Shower or Birth Announcement route, there are great cartridges such as New Arrival and soon to be released A Child’s Year.

Which ever route you take make sure that you make several samples in a variety of styles. Take them to Wedding Shows; contact Wedding Planners in your area, Bakeries, Florists and Baby Boutiques. I can’t stop thinking of ideas. I just had another one for a fantastic project. See I told you that your ideas will start to flow once you get started using your Cricut cutting machine. If you have any party centers for children birthday celebrations in your area you can offer decorated and personalize goodie bags, and Name tags. Show them samples of different themes that you have (depending on the Cricut cartridges that you have). You may even make up a catalog to leave there so customers will be able to see the selection that you have to offer.

Have fun and be creative. Cricut Ideas and Cricut projects will start popping into your head. I guarantee it!

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Priya discloses Ram that she left the ‘Sangeet and Mehndi’ function when she came to know about his illness. Funny conversations takes place between Ram and Priya. Nani fights with Daadi. Ram reveals his illness in front of all the family members. Daadi showers her blessings on Ram and Priya. What will be Apeksha Malhotra’s next step? Bade Acche Laggte Hai is the story of two strangers getting married … and falling in love. Priya is a happy go lucky woman in her early 30s, not married so far and quite sure that she wouldn’t be able to get married ever. She takes tuitions for college students and is happy with the world.Ram Kapoor, a wealthy man in his early 40s, is a ruthless entrepreneur who also believes that he has missed the bus of marriage. But as fate would have it, they bump into each other through a minor car accident which hurts their egos more than their vehicles and then after a series of miscommunications and misunderstandings, destiny contrives once again to get the two married.What more surprises await Ram and Priya? Will they fall in love? To get these answers, watch Bade Acche Laggte Hai … yeh dharti, yeh nadiyaa, yeh raina aur tum.

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Here is the first part of episode 5 of the special 5-part mini series ‘Hollyoaks Later’. That aired on Friday 28th November 2008 on E4. This episode includes the wedding of Malachy Fisher Mercedes McQueen.

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